There's no right way to advertise this program, just your way. Be creative!

A Community Connection
​that Paid Off

For its second concert, one university in Virginia incorporated a local elementary school's chorus into their concert.

Their audience increased by close to 70% and net proceeds increased 56% from the previous year! 

Including the children attracted many local residents who had never before attended a concert at the university. It was also a "family friendly" event, so residents were able to bring small children with them, which appealed to many attendees.

Jazz4JusticeTM is a simple concept, and the sky's the limit with how you choose to market your own event. It is a fundraiser, so you'll want to minimize your advertising expenses as you maximize your networking.


Sponsors are very important to your gross proceeds. In the past, participants have created a tiered sponsor system, with names based on the concert theme. Click here for an example of a concert with the theme  "Viva Las Vegas, the sounds of Sin City." It's up to you to determine what each sponsor level should include.

Advertising and Marketing Successes

Many different approaches have been used in marketing Jazz4Justice. A few examples include:

  • Post-concert Jam Session; invite local musicians of all ages to join the university's musicians for a jam session after the concert
  • Pre-concert cocktail party;  bear in mind that this activity may require a  license to serve alcohol
  • ​Encourage patrons to purchase multiple tickets and donate them
    to local middle- and high-school music programs, or to the Boys'/Girls'
    Clubs or Scouts 

  • Tap into your Senior communities! Make it an event for local 55+ residences
  • Raffle items

    This group obtained
    some ​prizes ​as donations
    ​from local companies

  • Create VIP Packages including valet parking, reserved seating, drink coupons for a pre-concert cocktail hour, or whatever you think will entice your area residents
  • Advertise in campus publications and on-campus event signs/jumbotrons
  • Email blast campaigns from schools to alumni, and from legal organizations to their membership and contacts
  • Advertise in local and Industry publications

And so much more! If you use a successful marketing strategy that isn't listed here, please pass it along. This is a community effort and it's very helpful to share success stories.